About the AMBER Plan


The mission of the AMBER Alert Program is to develop and coordinate the efforts of law enforcement, the media, and transportation in order to increase public participation in safely recovering abducted children through targeted education, increased communication, and effective sharing of resources.


The State of Missouri AMBER Alert Plan is based upon guidelines established by the National Center for Missing and Exploited Children (NCMEC) in the summer of 2001. On August 28, 2003, Section 210.1012 RSMO established a statewide program called the "Amber Alert System." The intent of the Missouri AMBER Alert is to generate a timely alert to a large number of people and to recruit the eyes and ears of these citizens to facilitate the safe return of abducted children. AMBER Alerts in Missouri are handled under the auspices of the Alert Missouri. The success of the system is dependent on the participation of commercial broadcasters, the Missouri Department of Transportation, and other volunteer alert providers. At the request of the Missouri Broadcaster's Association, the Missouri Highway Patrol became an EAS originator in order to enhance Missouri's implementation of the EAS system.


The responsibility for the activation of an AMBER Alert rests solely with the law enforcement agency having jurisdiction in the case. Nothing contained herein shall be construed as a requirement for law enforcement to activate an alert, nor to infringe upon the discretion of a broadcaster concerning the broadcast of an alert.

AMBER Alert Activation Criteria

In order for an AMBER Alert to be forwarded for dissemination via the Alert Missouri program the following criteria must be met:

Note: Parental abductions do not qualify unless sufficient evidence exists to indicate that harm may come to a child from the parent, guardian or other official custodial entity.

Law Enforcement

A report must be taken and validated by a law enforcement agency. (Section 210.1012 of the RSMO provides that the person who knowingly making a false report which triggers an alert pursuant to that section is guilty of a class A misdemeanor.) The AMBER Alert request needs to be timely. Elapsed time from the incident directly diminishes the usefulness of an alert.



During the first two hours after the initial broadcast of an AMBER Alert, stations are urged to give follow-up announcements at least every 15 minutes. Follow-up announcements should not, under normal circumstances, be a retransmission of the initial AMBER EAS message.

During the second two hours stations that are live on-air are urged to broadcast follow-up announcements at least once every half-hour.

After four hours the station may, at its discretion, continue to broadcast follow-up announcements once per hour for twenty hours.